Straight talk about radio programming, radio advertising, radio production...Well, you get the idea.
During our “station imaging” teleseminar with Dave Foxx, someone asked about “branded intros” — adding specially produced pieces to the beginnings of playlist songs.
Chuck Blore
That made me think back to Chuck Blore‘s wonderful “mini dramas” — including this one, for a song that many of us never liked.
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{ 4 comments… read them below or add one }
so what is the scoop with “mini dramas?” specifically how they were supposed to be incorporated in the station’s sound? just run the ID and play with produced drama with the song?
I’ve got a couple reels of this stuff from a station I worked for…was gathering dust in the corner, and I have a disc I bought from a used record store for the same things.
radio drama took a bit of a jump in the 70′s wiht CBS radio mystery theatre and to a lesser degree sears and mutual mystery theater. was that the reason behind these dramas? No station locally ever used them on the air I can remember. These seems to be a lost artifact that may or may not have been used, at least in my market.
some impressive voices on them too, frank welker, danny dark are two I can think of hearing off the top of my head.
Ok…..I was a pre-teen in the 70′s, so I obviously LISTENED to the radio, but I can’t recall that. While I’m certainly no Dan O’Day, I’m a pretty sharp radio guy and I SO don’t get that……lol
So the point of that piece was…make you want to kill yourself agonizing over the poor demise of the puppy, and then we sing a lilting tune about Georgia Red Clay…
Let me get some breakfast and listen to that again and see if it makes any sense then….
T.
@ Scott: Chuck Blore produced them when he was programming KIIS-AM, which is where they aired.
When it would come up in rotation, the jock would play the cart loaded with the specially produced version of the particular song. Not every time the song played, of course. Only when the mini drama version was scheduled.
Good ear for voices, by the way. In this example, Danny Dark is the veterinarian.
@TJ: It can’t possibly make sense if you don’t remember a sappy yet hit song entitled Me And You And A Dog Named Boo.