WHY THE INTERNET AND SOCIAL NETWORKING ARE A RADIO STATION’S FRIENDS: Subscribers’ Comments

by Dan O'Day on July 19, 2009

The current issue of my Radio Programming Letter discusses radio & online social media.

This post is for my subscribers to use to add their own comments, thoughts, objections, examples, etc.

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{ 3 comments… read them below or add one }

John Pellegrini July 19, 2009 at 7:19 pm: The CEO of the last radio group I worked for is on record as saying that, apart from email, computers are worthless. So glad I’m out!
Robert Conrad July 20, 2009 at 10:29 am: Regarding the 75 year old station manager who thinks that the Internet is a waste of money, I just turned 76 and WCLV has been on line since 1996. In fact, WCLV was the first station in the nation to broadcast in stereo on the Internet (via the Telos’ system.) We still don’t make much direct money from our on-line activities, but it sure is a valuable promotional tool and a means to staying in touch with the audience, whether they are in Cleveland, Boise, Atlanta, Iceland or London.
Sheryl McLellan July 20, 2009 at 11:31 am: The whole commercial made me feel like I was dodging bullets. Uncomfortable, that’s the only word I can use to describe this spot. I think the message was lost. But what do I know?

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