Comments on: MONDAY MORNING RADIO COMMERCIAL SMACKDOWN: FedEx http://danoday.com/blog/2009/07/fedex-radio-commercial/ Straight talk about radio programming, radio advertising, radio production...Well, you get the idea. Mon, 21 May 2012 13:47:49 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Rob Frazier http://danoday.com/blog/2009/07/fedex-radio-commercial/comment-page-1/#comment-2545 Rob Frazier Wed, 22 Jul 2009 00:07:25 +0000 http://danoday.com/blog/?p=985#comment-2545 So this what the radio station produced spots couldn't measure up to? Let's just call them the "Real Men Of Genius Awards" and be done with it! So this what the radio station produced spots couldn’t measure up to? Let’s just call them the “Real Men Of Genius Awards” and be done with it!

]]> By: Jym Dingler http://danoday.com/blog/2009/07/fedex-radio-commercial/comment-page-1/#comment-2536 Jym Dingler Mon, 20 Jul 2009 18:28:41 +0000 http://danoday.com/blog/?p=985#comment-2536 I'm switching to UPS. I’m switching to UPS.

]]> By: Roger Bernier http://danoday.com/blog/2009/07/fedex-radio-commercial/comment-page-1/#comment-2534 Roger Bernier Mon, 20 Jul 2009 16:07:04 +0000 http://danoday.com/blog/?p=985#comment-2534 If you can put any product or service in place of FedEx, it is not an effective commercial. However, it does make me want to go to the paintball range. If you can put any product or service in place of FedEx, it is not an effective commercial. However, it does make me want to go to the paintball range.

]]> By: John Pellegrini http://danoday.com/blog/2009/07/fedex-radio-commercial/comment-page-1/#comment-2528 John Pellegrini Mon, 20 Jul 2009 13:24:10 +0000 http://danoday.com/blog/?p=985#comment-2528 This is another in a long sad endless barrage of commercials that equate product with stupidity. Cell phone commercials are the worst offenders but I'm seeing and hearing more examples every day. For many decades advertising agencies were accused of deliberately trying to dumb-down the national intelligence average in order to sell worthless products. I think we can now safely say that stupidity has become our national pastime if this is considered quality advertising. This is another in a long sad endless barrage of commercials that equate product with stupidity. Cell phone commercials are the worst offenders but I’m seeing and hearing more examples every day.

For many decades advertising agencies were accused of deliberately trying to dumb-down the national intelligence average in order to sell worthless products. I think we can now safely say that stupidity has become our national pastime if this is considered quality advertising.

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