Comments on: WORLD CLASS ADVERTISING

By: Dan O'Day

Dan O'Day — Wed, 05 Aug 2009 02:27:22 +0000

@Shawn: As I explained in the original post, I’ve reprinted only the sidebar, not the entire advertisement.

By: Shawn

Shawn — Wed, 05 Aug 2009 02:24:37 +0000

Even after reading the ad and all the comments, I still have no idea what a ROM is. (I truly don’t). Now, I have to go search the internet to find out. I guess the ad isn’t that great. Do I need a ROM? Maybe I already have one and need an upgrade? What is a ROM?

By: Dan O’Day

Dan O’Day — Thu, 11 Jun 2009 16:49:15 +0000

@Adam, @Heather:

Actually, they featured the price very prominently in the ad, actually highlighting it at the top left column...

...commenting how expensive that sounds, until you compare it to other devices.

The complete ad did an excellent job of sweeping away the "price" objection - from the very beginning.

By: Heather Hogan

Heather Hogan — Thu, 11 Jun 2009 16:48:02 +0000

My family used to run a gym (which has gone out of business). We still have the ROM and I've used it. Its a helluva workout and I have no doubt that it will get you in shape.

However, that's not what your post is about... I agree that the advertising works to a certain point, but if I (as a consumer) can't find the bottom line within a few moments... I'm moving on to the next item.

If, conversely, I find the price and think its way too high, I will probably continue to do research on the item and if I think its worth the tag, I will move mountains to purchase.

By: John

John — Thu, 11 Jun 2009 15:19:37 +0000

Looks like a very compelling and well laid out ad.

But did you buy one?