Comments on: MONDAY RADIO COMMERCIAL SMACKDOWN: Is It Any Wonder Radio Advertising Is Held In Such Low Esteem?

By: Kent Teffeteller

Kent Teffeteller — Mon, 29 Jun 2009 19:12:02 +0000

This commercial is scandalously bad. Would have been great edited down to a .15 spot. It’s Comcastically Awful!

By: Rod

Rod — Tue, 16 Jun 2009 00:27:50 +0000

I remember this one, too. Got hooked at the beginning, started to fade when the copy turned silly (reminded me of the gradual deterioration of James Bond movies from early Connery to late Roger Moore, but that's another story), didn't care by the time it reached the end.

Could've been a damn good :15-second spot.

I think Blaine's insights are spot-on. (And I'll have to Google "Effies" - not familiar with them.)

By: Blaine Parker

Blaine Parker — Wed, 10 Jun 2009 16:21:00 +0000

I feel for ad agencies (I'm married to a long-time agency copywriter), and I love the Mercury Awards (got two), so everything I'm about to say I mean in the nicest possible way.

I admit it: halfway through, I was thinking, "Hey, I like this. Where's it going?"

Then, it got where it was going.

Wow.

It was going nowhere faster than a Comcast hi-speed internet connection.

It's also something of a, uh, "homage" to the brilliantly absurd existential monologues of Joe Frank--which might be why it got my attention in the first place.

Swing and a miss.

And if it won a Mercury Award, it means we have to recognize a couple of things. One, the Radio Mercury Awards recognize artistry over salesmanship. And two, Mercury judges have to wade through a lot of stuff much worse than this to get to the winners. (Been there. Done that. Love doing it. But it's work.) For awards that measure salesmanship, look to the Effies. There's an award competition to be reckoned with.

By: Chris Clare

Chris Clare — Mon, 08 Jun 2009 17:06:42 +0000

Wa? (Full words are saved for things that don't destroy intelligence)

By: Arlene Tannis

Arlene Tannis — Mon, 08 Jun 2009 17:06:13 +0000

THAT won an award? P-U !