Straight talk about radio programming, radio advertising, radio production...Well, you get the idea.
This is the fourth in a series of critiques of award-winning radio commercials — those honored as “the best of the best” by the 2007 Radio Mercury Awards.
I don’t like this radio commercial. It’s hackneyed, corny, false, fake.
But…
By the end of the spot I did get the message that when you fly Jet Blue, you get to watch Direct TV on the seatback on in front of you.
In other words: Good commercial.
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When you post something on this blog, you retain the right to use your words elsewhere.
I get to use your words elsewhere, too: in a newsletter, book, 3-D hologram, major motion
picture, etc. I'm not saying I will, but it's possible.
But you don't get to take the stuff I write here – even if it's in response to something you
wrote – and use it elsewhere.
Just so you know.
Thanks,
Dan O'Day
{ 7 comments… read them below or add one }
YOU ARE RIGHT…CORNY SMALL MARKETISH BUT IT DID GET THE POINT ACROSS…THEY ALMOST SHOULD HAVE JUST READ A DRY SCRIPT THAT SAID…
YOU ARE ONE OF THOSE PEOPLE NOW…YES ONE OF THOSE PEOPLE WHO GETS THE LUXURIES WHEREVER YOU GO…LIKE WHEN YOU FLY…NOW WATCH DIRECTV ON YOUR OWN PERSONAL SCREEN…EVERY FLIGHT WITH JET BLUE…YOU ARE ONE OF THOSE PEOPLE,,,
NOW WITH JET BLUE…
What would've been worse…?
MAN 1 – Hey where have you been?
MAN 2 – I just got back from New York on Jet Blue, with four non=stop flights daily for my convenience and 36 channels of Direct TV on every seatback. And their expert staff really knows how to fly the plane.
MAN 1 – Wow, I should call my travel agent now to take advantage of Jet Blue's great service.
MAN 2 – And you know, the summer travel season is just around the corner. Jet Blue is your one stop flying on an airplane headquarters.
@Mike: Through some horrendous oversight, you omitted perhaps the most important line:
MAN 1: What's that phone number again?
They could have just said it in plain English…cuz the funny wasn't and it was a waste of eartime…lol.
@Dan
I thought about it, but felt it would've been overkill. It pained me to write what I wrote.
Except this
"Jet Blue is conveniently located at the airport for all your air travel needs."
And their friendly knowledgeable pilots really know how to find those other airports that you may want to fly to!
Only one more line to add to that!
" Jet Blue- family owned & operated for 9 years."