Comments on: MONDAY RADIO COMMERCIAL SMACKDOWN: A LOUSY COMMERCIAL THAT I ENJOY

By: Chris Keith

Chris Keith — Thu, 25 Jun 2009 22:53:09 +0000

I think it’s a good spot. They’re selling snack food, people. Lighten up.

By: James Rabe

James Rabe — Wed, 24 Jun 2009 18:43:41 +0000

I think it’s a funny idea…the France line made me chuckle…but it was so rushed! I woulda dropped the singing and found another way to get into it.

By: Michael Zuma

Michael Zuma — Wed, 24 Jun 2009 14:42:48 +0000

Even after several listens I still battled to figure out what the actual product is, and that’s me listening with my undivided attention. If I was listening normally I would have even missed the (not so) creative concept, which, should only ever aid in conveying the 30/45/60 sec message rather than overtake it. In this case it seems concept was 1st priority, then the message. Comparing this example of poor judgement to my favourite activity (eating food) it seems the seasoning has beaten the meat, which in the long run won’t fill you up, which therefore deserves a fail.

Just sayin’…

By: Steve Kaspar

Steve Kaspar — Tue, 23 Jun 2009 01:18:30 +0000

If you listen to it several times, (just like you would with frequency on an ad buy), you get it, and what the product is. After the first listen, you want to hear it again, just to understand it, and the end result is that I now remember "combos'.. and each time I heard it, I understood the ad better. It makes you want to hear it again…most commercials don't do that.

By: Jan Cochran

Jan Cochran — Mon, 22 Jun 2009 20:33:12 +0000

Actually, I find the television commercials funnier. It doesn't seem to work as well on radio.

http://www.youtube.com/watch?v=Nb5pXZSWDc8