We plan and produce and exhaust ourselves in an effort to do something wonderful on-air…
…and then it’s the casual ad lib that our listeners rave to us about.
Years ago Jeff Kaiser shared with me a wonderfully silly radio idea that his station, KGBI, was doing:
A daily Surf Report.
KGBI is in Grand Island, Nebraska.
Which is at least 1,000 miles from any ocean. Here, see for yourself:
But Jeff would present the Missouri River Surf Report, using information reported in the local newspaper about the river’s daily depth, high water, currents, etc.
Using the theme music from Hawaii 5-0 underneath.
And the report was SPONSORED (by a local bar).
Now that’s radio.