Straight talk about radio programming, radio advertising, radio production…Well, you get the idea.
by Dan O'Day on June 14, 2009
The current issue of my Radio Programming Letter delves into what I call “Contextual Programming” — the only way to win in today’s competitive media environment.
This post is for my subscribers to use to add their own comments, thoughts, objections, examples, etc.
Share this post: Tweet It | Facebook It | Stumble It | Digg It | Delicious It
When you post something on this blog, you retain the right to use your words elsewhere.
I get to use your words elsewhere, too: in a newsletter, book, 3-D hologram, major motion
picture, etc. I'm not saying I will, but it's possible.
But you don't get to take the stuff I write here – even if it's in response to something you
wrote – and use it elsewhere.
Just so you know.
Thanks,
Dan O'Day
Get smart with the Thesis WordPress Theme from DIYthemes.
{ 4 comments… read them below or add one }
The truly sad part is, too many "professionals" have forgotten to be professional!
Making your three/four/six hours the most important hours of the day for your listener sure does make a difference. It's not easy, but that's why you get paid for it…
Wyatt Cox, American Sunrise Radio
OK, Dan – you got me: that Beatles song was…? (I'm guessing "Don't Let Me Down," although I thought that only came from the rooftop concert in Get Back/Let It Be, not a studio session per se.)
I'l be in suspense until newsletter #121..
@James: No need to wait. The tease refers to "Twist and Shout."
When I learned that "back story," it completely changed my reaction to the recording. Even as a kid I remember thinking, "Hey, the guy's voice cracked near the end! They couldn't have done another take??"
But after learning that one tidbit….
Great newsletter Dan, best yet.
I'm going to have to go through this about three times for it all to sink in.
And thanks for mentioning giving the REASON before the call to action. It's something I see in spots all the time too.
Visit "blah blah blah dot com" and we'll give a hundred bucks!
Wait! What was that web address?
It's a losing battle Dan, but we're all fighting it.