From Harlan Hogan’s Voiceover Career Secrets:
One mistake that a lot of people with a broadcasting background make — I was guilty of this for a long time — is expending great effort to deliver the audition “to time.” Unless they are very specific and say we really, really, really have to hear you bring this in in 25 seconds…Don’t worry about the time.
As broadcast pros we think, “Oh, it’ll be impressive that I bring it in at :30.” But they are not timing. They don’t care. Take the luxury of time.
Recently I did a spot that I got off an audition and when I read it, I knew it was a minute and a half or longer. They wanted a nice, relaxed reading. When I actually did the job, they had realized on their own, “Oh my God, we have to cut half of this.”
Many more voiceover career tips at Voiceover Career Secrets.
