Comments on: Remote Broadcasts; "Mention This Ad"; Faked Testimonials

By: Jim Thomas

Jim Thomas — Tue, 02 Jun 2009 13:56:34 +0000

Good Heavens! “Real” testimonial ads are enough of a pain in the patootey. I’m glad to work for a company that doesn’t believe in “faking it” for testimonials.

By: Anonymous

Anonymous — Mon, 01 Jun 2009 23:36:53 +0000

I preach to my clients that remotes benefit the station more than they benefit the advertiser. It's just a reason for the station to be seen out in public. Give away some t-shirts and mugs to people they hope are diary recipients.

By: Barry Cole

Barry Cole — Mon, 01 Jun 2009 15:07:30 +0000

We do the week long promo of the remote.
The talent goes out for about 30 minutes sends back breaks to be recorded and played later.

Then we bring out the lovely,tall,sexy eye candy to stand in the booth,with big smiles,and big etc,etc's.Both msle and female, We have a large gay populace.

And we draw them in.

It works really well. The talent gets paid for 3 hours while there only 30 minutes and the interns do the rest.

It is all in how you hollywood it.

By: Anonymous

Anonymous — Mon, 01 Jun 2009 13:28:39 +0000

I like the old saying, "If you can't sell them advertising, sell 'em a dog & pony show".

Remotes are soooooooo yesterday's news. In today's economy, does anyone in their right mind really think someone's just going to wake up on a Saturday morning and say, "Hey! I think I'll go spend 20 grand on a car today because the radio station's there, with free hot dogs!" They don't. At the local level, it's a horrible investment. On a national level, it's usually only done so the agency can send pictures to the client, saying "Look what we did for you!"

It's lazy sales, and even worse, it betrays the trust of being a problem solving marketing partner.

(Even though I got a talent fee...)

By: Neil Holmes

Neil Holmes — Mon, 01 Jun 2009 12:29:41 +0000

On “Mention this ad” – When we’re required to include a “mention this ad” test; first – make sure the offer is something a listener will remember. 10% is not gonna cut it, the ‘test’ must have real value. So if you must include the ‘test’, twist it to benefit the station. I like adding “… and tell ‘em you listen to (radio station) and get one hundred dollars.”

On the Remote Broadcasts: The clients should be made aware that the biggest value in a remote package is the weeklong pre-sell; the live mention every couple hours of the upcoming event building the awareness of the business in the listeners mind.