I belong to two groups. One is the Automobile Club. The other is a top secret group of People Who Think They’re More Important Than They Are. We meet twice a year and share “Best Practices” (i.e., lie to each other about how much we really accomplish).
At our most recent meeting, last month, I found myself making a number of notes and thinking, “I should share this with my blog readers.” So here we are. The first of several random thoughts and observations.
Mary Ellen Tribby is Publisher/CEO of Early To Rise. In addition to taking a merciless drubbing from a few of us over dinner the last night, Mary Ellen shared some of the practices that have made her company so successful.
Two questions they always ask before they embark on any project:
1. “Is it good for our customers?”
(For a radio station, “customers” = “listeners.” And “customers” = “advertisers.”
2. “Is it good for our company?”
(Please substitute “radio station” for “company.”)
She also included one declaration that needs no rewriting for radio:
“Everyone in the company is a marketer.”
Your radio station’s every employee, volunteer and/or intern is part of your Marketing Department. Every touch any of them makes with anyone outside the station is an opportunity to win a new friend — or strengthen an existing friendship — for the station.