So many people responded to last week’s example of a Unique Listening Proposition that I’ve decided to share another quick one today.
This was among many generated by the air staff of Results Radio when we did an informal version of my Defining Your U.L.P. exercise at the end of a two-day visit in Sioux Falls, South Dakota.
Instead of ending his listener phone calls with, “What’s your favorite radio station?” (a predictable cliche), one jock decided to try ending each call with, “What’s your favorite condiment?”
Immediately my brain spins out sequels:
“What’s your favorite crustacean?”
“What’s your favorite geometric shape?”
“What’s your favorite personal grooming product?”
Now I ask you: What other question could you end your phoners with that would be more fun, more original, and less pathetic than “What’s your favorite radio station”?