I’ve created this post for any Radio Programming Letter subscribers who would like to comment on “Corny, old-fashioned radio,” “Lying To Your Listeners,” and/or the aircheck critique in the newest issue.
Corny Radio, Lying To Listeners, Aircheck Critique
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I LOVE that kind of corny radio for several reasons, first is that it does something GOOD. That is a warm fuzzy connection that certainly makes people stay a little longer. Plus remember you every year there after. You can’t BUY the kind of PR that this provides. You can donate it, but you can’t buy it.
On another level, isn’t this part of what radio is supposed to do? Touch people at a gut level?
As for what it “does to the programming” come on…3 evenings a year, all of that memory and long term good will…connections with clients on a feel good basis, not I want to sell you something. This is a great things. I love stuff like this.
Great critique–even better the second time.
This story immediately brought back fond memories of “The Neighbor Lady.” In 1941, a young woman named Wynn Speece began a daily 15-minute radio show on WNAX in Yankton, South Dakota. Countless homemakers and farm wives, including my mother, listened to her show for decades. It was usually nothing fancy–just a folksy chat with a couple of recipes, some household tips and stories about her own life–but it made a huge connection with her listeners. The “Neighbor Lady” show continued for 64 years, and there were many tears and emotional tributes when she eventually retired in December 2005.
If Wynn’s show was another example of “corny” radio, she had countless fans who anxiously said “pass the corn, please” everyday for more than six decades!
And didn’t Wynn Speece get elected to the Broadcasting Hall of Fame. Incredible lady. met her onve when I was working at the competition in Yankton… KYNT.