If you missed yesterday’s explanation of the situation, scroll down to yesterday’s posting first…
For the faked winner phone call, I’d explain to my audience, truthfully, what the other station did. In fact, I’d go one better: I’d call the “winner” from the national contest.
First, I’d get permission to record the call; I wouldn’t want this to backfire on me. And I’d end up airing a call like this:
ME: Hello, is this Edwina Richter?
WINNER: Yes, it is.
ME: I’m calling from WXXX radio, and I understand you’re a big fan of WZZZ.
WINNER: I’m sorry, but I’ve never heard of WZZZ.
ME: But… Didn’t you win their big contest?
WINNER: On WZZZ? No…
ME: But they played your voice on WZZZ in Jackson, Mississippi, and you were talking about how excited you were to have won!
WINNER: Well, I did win $5,000 on WAAA in New York City, but I’ve never heard of WZZZ in Jackson, Mississippi.
ME: You’re kidding!
ME: Well, let me ask you something, Edwina. If I told you that WZZZ Radio in Jackson, Mississippi, has been playing your voice on the air and telling everyone in Jackson that you won their contest, would you be surprised?
WINNER: I sure would!
ME: And if you found out that WZZZ Radio in Jackson, Mississippi, has been trying to make it sound like you live in Jackson and listen to WZZZ, what would you think of them?
WINNER: I’d think they’re liars.
Things You Should Not Do:
1. Record even a single word of such a call before first receiving permission to do so. (You can always coach the winner, if necessary, after you get permission to record.)
2. Air the call without first getting (and recording) the winner’s permission to do so.
3. Air the winning call that you taped from the competing radio station, to illustrate their duplicity. This would constitute an illegal rebroadcast of another station’s signal, and if that station files a complaint then you’ll end paying a fine.
Tomorrow: The gloves really come off….