These geniuses have 30 seconds in which to deliver their sales message, and they squander the first 17 seconds.
HERE COMES THE CLUE TRAIN: The picture you paint in the listener’s mind is the picture they will remember. For a few seconds, you pictured some sort of sports team, and then you pictured…nothing.
You certainly didn’t picture yourself saving money on auto insurance with State Farm.
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They put the words “sacrificing quality” and “lousy results” into their own commercial and then added their name to it?