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WHY WOULD TWO OVERWORKED RADIO PROS WRITE & PRODUCE FREE COMMERCIALS FOR THE SUMMIT?

Uh….Well, I kinda invited people who already have registered for Summit 2008 and who have attended at least one previous Summit — I call those people “Repeat Offenders” — to create spots for me to use to, um….

Pay tribute to their remarkable talents?

Thrill, delight and/or inspire you?

Okay, it was so I could use the spots to promote the Summit. There, you forced me to say it. Happy now?

But they’re very good spots, and you are free to note the techniques they used even if you don‘t come to the Summit.

Ric Gonzalez will be attending his 8th Summit. Here’s what he sent me (note the very smooth transition; unlike most commercials, the “story” actually does connect to the “product”):

Ric’s Summit Spot

Meanwhile….

Pete Jensen will be attending his 6th Summit in August.

He produced this very cool spot to promote the event. Aside from the legendary Chuck Blore, I don’t think I’ve ever heard someone get this good a performance out of a 6-year old.

Comments on this entry are closed.

  • Alex B June 23, 2008, 11:58 am

    Amazing performance by the kid! You should do a seminar with Pete on how to get a child to sound so good.

  • Anonymous June 23, 2008, 12:09 pm

    Dan, are you really The Master? Will you teach me all those karate moves so I can compete in the big tournament?

  • Dan O’Day June 23, 2008, 4:34 pm

    Uh, sure, we cover karate at the Summit.

    Of course, I save the real secret, super-powerful moves for our Repeat Offenders.,

  • stinger June 23, 2008, 5:20 pm

    But are you locally owned & operated?