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Remember when Clear Channel tried to convince advertisers that “less is more” and that 30-second radio commercials are more effective than :60s?

That campaign, of course, had nothing to do with advertising effectiveness and everything to do with radio station inventory management and profit maximization.

So which is the preferred length of a radio ad?

The answer often depends upon for whom you’re asking — the radio station or the radio advertiser.

This video contains the answers, as well as the surprising discovery that the length of a commercial break has less impact on audience tune-out than…Well, let’s hear what the guy in the video has to say.

Click here to download free radio copywriting seminar.


Barbara Rosenblat Steve Barker audiobook classRegistration will close soon for Barbara Rosenblat’s Audiobook Master Class.

Recently I shared a video clip of Barbara coaching an excellent, well-established Canadian voice actor.

Last year, Australian voice talent Steve Barker made the journey to Los Angeles to be coached by Barbara.

Watch Steve come to grips with the fact that some of the tools he employs so successfully as a commercial voice actor — e.g., using his voice to “warm up the copy” — need to stay in the toolbox when recording audiobooks.

For only the second (and final) time, Rosenblat is teaching an exclusive, intimate 2-day workshop for just a dozen audiobook narrators in November. Here are all the workshop details.

If you really want to see what you’ve got as a voice actor for audio books, join us.



Now that some of my online service has been restored and Barbara Rosenblat has returned from the Emmys (Orange is the New Black) was nominated), I’ll be returning my attention to the audiobook master class Barbara is teaching in November.

If you narrate audiobooks, being coached by Barbara Rosenblat is like being taught songwriting by Paul Simon.

If you didn’t already view this video, take a look and you’ll see what I mean.

Bad audiobook reviewRecently a fairly new narrator was taken aback when a negative review was given her most recent audiobook — her first negative comment.

Although she knows “it comes with the territory,” she was a bit shaken by it. She asked how other people deal with negative reviews.

There’s really no way to prepare yourself for the first time you’re publicly slammed. The first time, and maybe for the next couple of times, it hurts.

Worse, you think everyone in the world is seeing (and ruminating upon) that awful review. Trust me, they’re not.

When someone goes ’way overboard in their attack on you, you realize they’ve got a personal problem.

Yes, someone might really dislike your work. But some people are — to use the phrase those of us with degrees in clinical psychology prefer — just plain nuts.

If someone dislikes your work, there’s nothing you can do about it. You’ve put your work in the public eye, and it won’t fit some people’s tastes.

Soon you outgrow the temptation to “fight back” and just ignore them. You’re not going to change the tastes of the person who genuinely dislikes your work.

For the people who are nuts — the last thing in the world you want to do is engage with them.

You’re talking about people with severe emotional problems, even personality disorders. They’re in tremendous personal pain. If you knew their childhood backgrounds, you’d probably be amazed they can function at all.

I’ve never recorded an audiobook, but I’ve published print books, iPhone apps, audio products…and, last year, a Kindle book.

The Kindle book is most similar to the audiobook experience. Each is published & sold by Amazon.com (Audible.com is owned by Amazon), and the marketing, purchasing and customer feedback mechanisms are virtually identical.

If your product or service is open to online reviews and attracts enough buyers, your measure of success isn’t “no negative reviews.”

Rather, you look for what has been called a “pistol grip” pattern: Heavily weighted with 5-star reviews, followed by 4-star reviews, 3-star, etc.

Here’s the current overview of feedback for my Kindle book.

Good audiobook reviews pattern
See how it’s heavily weighted at the top and tapers down as the ratings get lower? That’s what you look for.

In this case, one person gave the title “2 stars” — because “there are no audio files to listen to.”

From a purely practical standpoint, your best defense is to have plenty of good reviews surrounding the bad one. If you have a dozen positive reviews and one that’s a blistering attack, the “bad one” actually helps you; it’s obvious that reviewer has a problem.

Think of the businesses you’ve seen reviewed on Yelp.com — 20 rave reviews plus one person who says it’s the worst business in the history of the world. Do you believe that one bad one, or do you believe the bunch o’ good ones?

Have any of your friends or family gotten your audiobook? If so, ask them if they can comfortably post a review.

Don’t post, encourage or solicit fake reviews. On the other hand, asking people who did like your work to post a review is completely legitimate.

Finally, if you want to “get revenge” on people who slam you: The simplest, surest way is to ignore them completely and continue to do what you love and take pride in doing the best work you can.

By the way….

I’ll be releasing at least one more eye-opening video of Barbara Rosenblat coaching a voice actor…to truly impressive results.

I’ll let you know when that video (and any other) is ready if you make sure you’re on my VO Email Gang. Take just a moment to fill in the form below, and you’ll be all set.



Funny radio jinglesThese days, with one person doing all the airshifts for multiple markets with multiple formats, wouldn’t it be nice to have a single radio jingle to cover just about any specialty?

It’s L.A. Air Force to rescue!

Note: In a clever attempt to discourage people from pirating this jingle, you’re hearing it from a low bit rate mono file.

When you succumb to our yet irresistible marketing and order the Dork-A-Pellas, Volume Too! package from which this jingle comes, naturally all the tracks will play in glorious, broadcast-quality stereo.

Want to hear more? Here’s the full demo for Dork-A-Pellas, Volume Too!


audiobook narrators classWhen you coach a performer who already is good, even a small improvement can deliver terrific results.

In this video from an exclusive 2-day audiobook narrators workshop Barbara Rosenblat conducted last year, Barbara is working with Susan Roman — an experienced, talented voice actor who perhaps is best known as “Sailor Jupiter” in Sailor Moon.

Despite her decades of success as an actor, Roman never had attempted audiobooks. She explains, “I decided that it was time to get out of my comfort zone,” so she traveled to Los Angeles for a unique opportunity “to learn from the very best.”

Watch her go from good to great with an emotionally difficult text.

For only the second time, Rosenblat is teaching an exclusive, intimate 2-day workshop for audiobook narrators in November. Here are all the workshop details.