1930s Newsreel: “Audiobooks and You!”

by Dan O'Day on January 21, 2015

Narrating audiobooks for ACXWhile we’re waiting to open registration for the 2015 ACX Audiobook Master Class, I thought I’d share this long-lost educational film with you.

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NARRATING AUDIOBOOKS – ACX SUCCESS TIPS

by Dan O'Day on January 19, 2015

This is the third of three free ACX Audiobook Training videos.

Registration for the 2015 ACX Master Class opens very soon.

Click here to view Video #1.ACX Audiobook Class

Click here to view Video #2.

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ACX AUDIOBOOK NARRATORS – TRUE vs. FALSE

by Dan O'Day on January 15, 2015

This is the second of three free ACX Audiobook Training videos.

Click here to view Video #1.ACX 2015 Audiobook Narators Video #2

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This is the first of three free ACX Audiobook Training videos.

ACX 2015 Video#1 Thumbnail-160

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I don’t want to say much about this radio commercial until after you’ve listened to it.

I’m sharing it with you as a contrast to this radio commercial I critiqued last week.

Here’s the spot.


That’s an example of radio ad that delivers a somber message…believably.

Unlike this radio commercial that I critiqued last week:

  • The message is clear.
  • The message is compelling.
  • The message doesn’t require interpretation or decoding by the the listener.
  • The situations depicted are realistic.
  • The spot doesn’t try to be “serious.” The story it tells is serious, which frees up the announcer to…just talk to the listener.

The announcer on the other commercial didn’t overdue it, either. But the woman’s delivery strained to declare, “What I’m saying is TRAGIC. Just listen to all this tragedy!”

You’ll find a more detailed analysis of exactly how & why this radio commercial works in Hypnotic Advertising by Dan O’Day.

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