Marketing for Voice OversHere is the third in our series of Voice Over Marketing training videos.

Thanks for all the great comments and social media “sharing.” 

I can’t wait to hear your responses to this new video, because it’s crammed full of new information, including…

  • The #1 marketing mistake voice actors make
  • The #1 business mistake voiceover professionals make
  • The Psychology of Referrals (and how to ask for them)
  • Major pillars of a coordinated voice over marketing system
  • How to charge a premium for your work (and have clients happily pay that premium price)
  • (Case Study) How to increase the number of your website visitors who listen to your VO demos by 39.8%…without increasing your number of visitors
  • How to identify your Perfect Client…Including a Perfect Client Blueprint we’re giving you (no strings attached) as a free download.

After you watch this video…

If you’re not already on our Alert List, add your name where it says “Tell Me!” so we can let you know when we open registration for our Voice Over Marketing Class.

Registration will be open for only a brief time, so you’ll want to be on the Alert List.

Download your Perfect Voice Over Client Blueprint.
(Note: You are downloading a zipped file. After you’ve downloaded it to your hard drive, double-click on the .zip file, which will unzip it and reveal both a PDF and a Microsoft Word version of your Perfect Client Blueprint.)  


Voice Over Marketing Video #1 (opens in a new window)

Voice Over Marketing Video #2 (opens in a new window)



by Dan O'Day on September 19, 2014

Voice Over Marketing QuizIn this second installment of our free video training on voice over marketing, you can measure your own marketing status with a detailed VO Marketing Audit.

You might want to grab pen & paper; we’re going to go really fast.

After You Watch This Video

1. Please let me know how you scored on the Audit — what areas you’re doing well in, what areas you need to work on related to marketing your voiceover business.

2. If you’re not already on our Alert List, add your name where it says “Tell Me!” so we can let you know when our next video is ready for you.

P.S. If you missed the first video in this series, here it is.




by Dan O'Day on September 17, 2014

Voice Over Jobs TipsIn this 7:56 video, voice over legend Harlan Hogan reveals:

  • The missing ingredient that limits most voice over careers
  • The one thing that all successful voice actors do
  • The big mistake most people make when attempting to “market” themselves. (Boy, do you see this a lot.)

After you watch this video, be sure to add your name to the Alert List list (where it says “Tell Me!”) to be notified when our next video (including your own Voice Over Audit) will be ready for you.

And then please add your questions and comments.


GCI Solar radio commercialHere’s the third in our Trilogy o’ Terrible Radio Advertising.

As with the commercials we critiqued on Monday and on Tuesday, this one aired on September 1:

The client is GCI Solar.

I’m not playing the rest of the ad, because it’s an endorsement spot read by one of the station’s jocks, and there’s no point in embarrassing him.

But in Los Angeles — especially this year, with its record-breaking heat — “Summer is here” is not news. It officially arrived more than two months ago.

It was 102 degrees in my neighborhood when that “good news” spot was played.

“Some really good news” would be, “Summer is OVER!”

But it’s neither here nor is it news.

If you begin your radio commercial with a declaration that makes you sound stupid and out of touch with your audience, there’s no hope of getting your sales message delivered to your target audience.



by Dan O'Day on September 3, 2014

radio commercial critiqueRemember the terrible Lowe’s Home Improvement “Labor Day” radio commercial?

It was immediately followed, in the same stopset on the Los Angeles radio station where I heard it, with this bad commercial for a direct competitor:

“Orchard” is not some beloved, well known character representing the advertise.

The listener is expected to figure out that the person being addressed as “Hey, Orchard” is some sort of personification of Orchard Supply Hardware.

This commercial tells the story of how “Orchard” is spending his Labor Day weekend, as he relates it to an unknown second party and the two of them engage in vapid banter.

The story could have centered on how the targeted listener could save 8.75% on “almost anything in the store.”

Instead, the listener is left with a mental picture of two “voices,” nothing more.


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