HOW TO CREATE POWERFUL BENCHMARKS
FOR YOUR SHOW
Gary Burbank, Terry Dorsey, Jake Edwards
93-Minute Audio Seminar; Instant Download!
Click on player above to hear a sample.
benchmark is something that sets your show (or station) apart
Gary Burbank has two exceptionally powerful benchmark characters:
While it seems every other radio show in North America is playing
Jake Edwards’ character, “The Champ” is an incredibly powerful
How do these guys stay fresh & original in a sea of “me too” radio?
How do they market their creations?
How do they protect them?CAUTION: One of the characters discussed makes liberal use of
double entendre; listener discretion is advised.