REAL WORLD RESEARCH
by Dr. Rob Balon
103-Minute Audio Seminar; Instant Download!
Click the “play” button above to hear an audio sample right now.esearch — a dirty word to some, a valuable tool to others. Dr. Rob Balon sees research as a marketing and programming tool — not as an immovable force that drives radio stations down unswerving, unyielding courses.
Blunt, controversial, educational and entertaining, Dr. Balon skewers some of radio's sacred research cows.
Whether you conduct your own research or you work with an outside company, this seminar will show you how to get the most out of your research.
Dr. Robert E. Balon is President and CEO of The Benchmark Company and is the author of THE RULES OF THE RATINGS GAME.
Internet Security Note