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esearch — a dirty word to some, a valuable tool to others. Dr. Rob Balon sees research as a marketing and programming tool — not as an immovable force that drives radio stations down unswerving, unyielding courses.

Blunt, controversial, educational and entertaining, Dr. Balon skewers some of radio's sacred research cows.

Whether you conduct your own research or you work with an outside company, this seminar will show you how to get the most out of your research.

• How to use perceptual research effectively
  
  
• What research cannot tell you
  
  
• The three great research mistakes
  
  
• Multi-variate technobabble
  
  
• Closed-ended/dead-ended interviewing
  
  
• When learning nothing means learning a lot
  
  
• Research as a marketing weapon

Download your mp3 copy right now for just $24.
(103-Minute Audio Seminar; Instant Download!)

Dr. Robert E. Balon is President and CEO of The Benchmark Company and is the author of THE RULES OF THE RATINGS GAME.

Download your mp3 copy right now for just $24.
(103-Minute Audio Seminar; Instant Download!)