ADVENTURES IN BROADCASTING The Promotion Director's School presents.... THE PROGRESSIVE PROMOTION DIRECTOR'S CREED... ...at least according to Doug Harris by Doug Harris 1. I will not be deceived by Arbitron, for I know it is voodoo, and does not give full credit for my work. 2. I will demand an adequate budget, because I know it is essential to my station's promotional health and market position. 3. I will scoff at the clutterphobes, scorn the promomaniacs, and search instead for a balanced promotional nirvana. 4. I will return phone calls. 5. I will slay the dragon of the zipless remote broadcast, for I know that my listeners do not care about two for one dinners at Taco Bell or special savings on designer sheets and bedding. 6. I will remember at all times that capitalism is my ally, and that I do not work for the Red Cross. 7. I will treat my colleagues in other departments with respect and consideration, even though their job descriptions may turn them into monsters or the lowest forms of human life. @1997 by Doug Harris Phone: 1-203-288-2002 Fax: 1-203-281-3291