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ADVENTURES IN BROADCASTING

The Promotion Director's School

presents....

THE PROGRESSIVE PROMOTION DIRECTOR'S CREED...

...at least according to Doug Harris

by Doug Harris

1. I will not be deceived by Arbitron, for I know it is voodoo, and does not give full credit for my work.

2. I will demand an adequate budget, because I know it is essential to my station's promotional health and market position.

3. I will scoff at the clutterphobes, scorn the promomaniacs, and search instead for

a balanced promotional nirvana.

4. I will return phone calls.

5. I will slay the dragon of the zipless remote broadcast, for I know that my

listeners do not care about two for one dinners at Taco Bell or special savings

on designer sheets and bedding.

6. I will remember at all times that capitalism is my ally, and that I do not work

for the Red Cross.

7. I will treat my colleagues in other departments with respect and consideration,

even though their job descriptions may turn them into monsters or the lowest

forms of human life.

@1997 by Doug Harris Phone: 1-203-288-2002 Fax: 1-203-281-3291

All Articles © 1997 - 2016 Dan O'Day. All Rights Reserved
www.danoday.com