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The Seven Deadly Sins of Radio Advertising

#1. Failure to attract the listener's attention

#2. Failure to appeal to the listener's self-interest

#3. Failure to use words that paint pictures

#4: Being so "clever" or "creative" that you fail to sell

#5. Failure to give the listener a reason to act NOW

#6. Cliché -ridden copy

#7. TOO MUCH COPY!

Excerpted from Dan O'Day's How To Create Radio Commercials That Sell.

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