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VOICE TRACK OVER-EXPOSURE

QUESTION FOR DAN O'DAY:

"I work at a 5-station group consisting of 3 FMs and 2 AMs, and our stations are voice tracked in numerous dayparts throughout the week. On a regular basis you will hear our swing announcer in the same time slot on different stations. One guy was actually on the air (voice tracked) for 89 hours in a one-week period!

"What's your take on the same voice being on different stations simultaneously, and do you think the audience really cares about how much they hear a particular voice?"

DAN REPLIES:

If the formats share very little of the audience (a Soft AC and an Alternative Rocker, a Country and an Urban), I don't think you have much to worry about. But one voice on an AC, a Soft AC, and a Hot AC...all in the same daypart? Not such a good idea.


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