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I'm redoing my voiceover demo tape, and I've been told I it would be better if I included some national commercials on it. Only problem is I haven't done any national spots yet. How can I get my hands on some good commercial copy for national advertisers?


You might be surprised at how easily you can find good copy for your demo by perusing the print ads in national or influential regional magazines.

Flip through a few quickly, keeping an eye out for full-page ads headlines that lead directly to conversationally presented declarative statements and/or challenges. The copy won't be in small type; it'll be pretty big, lots of white space on the page...as the copywriter drives home the competitive thrust of the ad.

With, possibly, a little alteration on your part, you'll have some strong copy representing a national advertiser....And, of course, you DON'T need to find 60 seconds' worth. Use 7-10 seconds of that "national commercial" on your tape and the listener will assume you're providing an excerpt of a full spot.

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