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VOICEOVER DEMO

QUESTION:

I'm redoing my voiceover demo tape, and I've been told I it would be better if I included some national commercials on it. Only problem is I haven't done any national spots yet. How can I get my hands on some good commercial copy for national advertisers?

DAN REPLIES:

You might be surprised at how easily you can find good copy for your demo by perusing the print ads in national or influential regional magazines.

Flip through a few quickly, keeping an eye out for full-page ads headlines that lead directly to conversationally presented declarative statements and/or challenges. The copy won't be in small type; it'll be pretty big, lots of white space on the page...as the copywriter drives home the competitive thrust of the ad.

With, possibly, a little alteration on your part, you'll have some strong copy representing a national advertiser....And, of course, you DON'T need to find 60 seconds' worth. Use 7-10 seconds of that "national commercial" on your tape and the listener will assume you're providing an excerpt of a full spot.

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