I'm redoing my voiceover demo tape, and I've been told I it would
be better if I included some national commercials on it. Only
problem is I haven't done any national spots yet. How can I get
my hands on some good commercial copy for national advertisers?
You might be surprised at how easily you can find good copy for
your demo by perusing the print ads in national or influential
Flip through a few quickly, keeping an eye out for full-page ads
headlines that lead directly to conversationally presented declarative
statements and/or challenges. The copy won't be in small type;
it'll be pretty big, lots of white space on the page...as the
copywriter drives home the competitive thrust of the ad.
With, possibly, a little alteration on your part, you'll have
some strong copy representing a national advertiser....And, of
course, you DON'T need to find 60 seconds' worth. Use 7-10 seconds
of that "national commercial" on your tape and the listener
will assume you're providing an excerpt of a full spot.