TALKING ABOUT TV
QUESTION FOR DAN O’DAY:
I attended your Programming seminar (my second) sponsored by
the (State Broadcasters Association) and took some good
information back with me. It always refreshes me to get back to
work, having learned some new things that I can't wait to use!
I thought of one question on the drive home: What do you think
about talking about television and websites on your show? I had been
talking about (hit TV show) and my PD hotlined me about it
because (he says) that's telling them to turn the radio off and
watch the TV. I see where he's coming from, but it's pop culture and
everybody is talking about it, and I don't want to sound out of
touch. What do you think?
I wouldn't recommend talking about a TV show that's on during your
air shift...or even during the shift that follows you. But....
Does your PD let you talk about the local college football game?
Does he let you talk about the new CD by one of your core artists?
Are you allowed to refer to the current big movie hit?
If so, doesn't he realize that every person who attends that game is
a person who will not be listening to his radio station? Doesn't he
understand that every person who listens to that new CD is a
person who is not at that moment listening to the radio? Has he
somehow missed the fact that every person sitting in a darkened
movie theater for two hours is a person who cannot listen to the
A radio station chooses whether to be relevant or irrelevant to the
listeners' lives. It achieves relevancy by talking about things that
the listeners care about.
One added irony: Visiting a website (which your PD doesn't like you
to talk about) is an activity that can be done while listening to your
"The DJ's bible!" - PERSONALITY RADIO, by Dan O'Day!