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SYNDICATED RADIO IDEA

QUESTION:

I have an idea for a syndicated radio program. We feel the program we would like to do will reach a specific target market that is currently not being reached in any major or minor market for that matter. What do I need to provide to a media barter company for an initial meeting? A recording of a mock show? Marketing strategy? Business plan?

DAN REPLIES:

I would say all of the above. It also would help to have the program already on-air somewhere, so it can be judged as an existing product and not just an idea.

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