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MOVE FOR DIFFERENT AIRSHIFT?

QUESTION FOR DAN O’DAY:

I've been doing a one man morning show for a little over two years now in small market radio. I've worked all day parts while I've been here and basically moved up through the ranks to the morning spot...which I love. However, I have come to the conclusion that its time to move on to bigger and better markets. I have a specific city in mind which has several medium sized market stations, all of which have successful morning shows in place. First off, is it advisable to take on a different day part in a larger market if the opening is there? And secondly: Will a station/program director give your aircheck and resume the time of day if they already have a full staff? What are the chances of them making room for you if they are truly impressed with your aircheck?

DAN REPLIES:

>First off, is it advisable to take on a different
>day part in a larger market if the opening is there?

Not if you are and want to continue to be a morning jock. The larger the market, the more likely that when a morning open comes it will be filled by someone currently doing mornings elsewhere...rather than moving another jock at the station in the morning shift. (This is not to say that never happens, of course. But it happens with less frequency as the markets & stations get bigger.)

>And secondly: Will a station/program director give
>your aircheck and resume the time of day if they
>already have a full staff?

A PD might well give it a listen if you enclose a cover note, explaining that you simply want to you introduce yourself with the hopes of possibly working together in the future.

>What are the chances of them making room for you if
>they are truly impressed with your aircheck?

Very, very slim.

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