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MILLIONAIRE BENEFACTOR

QUESTION FOR DAN:

Dan!!!!!

I need HELP!!!! Here is the deal, I am a rookie, 4 years total in radio, 1 year full-time night jock on a country station in a tiny (but rated) market. Now I have a millionaire that wants to buy a station, and he wants me to be the GM.

But I donít know the first thing about actually being a GM!!!!! I canít let an opportunity like this pass me up! I, however, am a 22-year old female who knows only what Iíve been exposed to. I am confident that I can do this with the right guidance. My question to you is, "Where do I find that guidance?"

Iíve had two years of RTF at a state college and frankly what they taught had nothing to do with REAL RADIO!! Please help me get off on the right foot.

DAN REPLIES:

With all due respect to your millionaire friend, I would have to guess that in this case youíre being exposed to either:
A) A flake
B) A fraud
C) A fool

A flake would talk sincerely of doing such a thing, only subsequently to disappear on the idea (usually because it would turn out he doesnít have the money).

A fraud would simply lie to you about it, for pathetic reasons of his own.

A fool would actually buy a business for a million dollars and insist that a 22-year old with very little experience manage it.

Of course, you didnít ask for my opinion on that; you asked for sources for guidance on how to manage a radio station. Youíll find a number of good management-related items in our WHOLE O CATALOGUE. The National Association of Broadcasters (http://www.nab.org) also has a bunch of publications that you might find helpful.

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