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JOURNALISTS & HOT AC

QUESTION FOR DAN O’DAY:

I am production/format director in a station in Germany. We in the moment move to a Hot CHR program, but because it's a "public" or "state" station, we have more word than a CHR station should have. We now begin to pack the word in "promolike" structures. Here's the problem: How can you teach a journalist in using music beds for feelings, using sfx, using cinema-like cuts and so on? I have problems convincing them of the fun they could have building a hot package around their stuff.

DAN REPLIES:

You are describing a situation that requires a full-blown education of the journalists. Why should they understand this new style of radio? It is not what they were trained for.

Because radio is audio-based, the best way to teach them is via audio examples. Explain what you want and then play for them examples that illustrate those principles.

Obviously, my catalogue sells lots of audio seminars that do just that.

There really is no way you can "describe" or "explain" the kind of fun & excitement you want for your station. You have to make them EXPERIENCE it.

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