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Kostadin Atanasov, a radio guy in Bulgaria, asks:

What would be the exact form in which you would address the ideas you generated in your previous article (ANOTHER GREAT SOURCE OF SHOW PREP MATERIAL)? Of course that would be enough for a whole week of shows, but how do you go about telling your listeners: 'Hey dudes, here's what happened to me while I was flying from Rome to Milan one day in 1993...?'"

DAN REPLIES: The day before my show, I would take all my scraps of paper, notes on napkins, and the little shirt-pocket notebook I always carry with me, and I would copy all the "inspirations" I had acquired since my last show onto one big master list.

Then I would go through the list, looking at each one to determine if:

A) The topic is particularly timely in connection with someone in the news right now

B) If any obvious connections jump out at me, tying specific items to something in the news.

For example, maybe there's a heavily promoted tv show this week, and it airs the day before my next show. Depending upon whether the show is good or bad, I might be able to segue into one of these three (from the "58 More Free Show Prep Ideas" list):

*"What is the worst TV show you ever saw?"

("Did you watch William Shatner playing 'Hamlet' on TV last night? That has GOT to be the worst show of this season. The only program I can think of that was even more terrible than that was 'Cop Rock' - the Steven Bochco show where the police and the crooks were singing all the time....")

(If your plan is do get listeners to call in with their nominations for worst tv show, you might have set it up so your partner or sidekick responds by naming another likely contender.

If you don't have a partner, you could prepare a 'nomination' that you say was called in by a listener.

EXAMPLE: You make your comment, play a song, and after backselling it you say, "I just got a funny phone call from Marilyn in Sharpsville. She reminded me about one of TV's biggest flops: 'Turn-On,' which was supposed to be like 'Laugh-In' but was so bad the network cancelled it after the very first episode!"

If your listeners have learned that you welcome their phone calls, this might be enough to generate some 'real' calls.)

*"What was the one best moment you ever saw on TV?"

Obviously, a similar set-up can be used, as my on-air thoughts take me from praising last night's show to thinking of a big TV highlight from the past.

* "Have Shakespearean scholar (contact university) review dumb sitcom or action series a though it were high drama"

That's a pretty easy fit if the show in question is a turkey. After I talk about the program, I'd say:

"That, of course, is just my opinion. So in the interests of fairness, we have invited Dr. Elmer Crenshaw of (Local University) to join us today. Dr. Crenshaw is a professor of literature and a world-renowned Shakespearean scholar....."

And Dr. Crenshaw goes on to "review" the program as from the standpoint of a genuine Shakespearean scholar.

OR, I could create a character for this:

ME: "But what do I know about drama? In the interests of fair play and to fulfill this station's commitment to the F.C.C. to present guest commentators with hard-to-pronounce names and impressive-sounding titles, we have asked DR. FILLRICHTLADLE BECHTOLIZIBLE, professor of Non-Comparative Destrutured Media Analysis at Smith & Wesson University to join us in the studio.

DR. BECHTOLIZIBLE: "Welcome, Dr. Bechtolizible."

"Oh, please just call me Fillrichtladle."

And then Fillrichtladle "reviews" the tv show in question.

More examples of tying in to topicality, taken from the same list:

*"(Dumb Morning Show Character)'s Tips for Stylish Entertaining"

This bit could have been written (and produced) days or weeks earlier. But perhaps what makes it topical today is that Elizabeth Taylor just got married for the ninth time, and the wedding cost $400,000 and made the cover of PEOPLE magazine.

I'd refer to the item, make my own comment about it, go to commercial, and in the next talk break I'd say:

"We were talking a couple of minutes ago about Liz Taylor's lavish wedding; she spent something like $400,000 on it! And if YOU'VE been planning to do some fancy entertaining, too, BILLY BOB is here to offer some handy tips.... (GO TO PRODUCED BIT)

Or if the character is performed live, I could simply have Billy Bob enter the studio. We engage in a quick greeting, and then Billy Bob says:

"Dan, I heard you talking about Liz Taylor's fancy wedding a few minutes ago. As you know, I'm considered something of an expert when it comes to High Society stuff, and as a public service to your several listeners I have prepared a few tips on How to Entertain in Style...."

*"Translating political doubletalk"

When I wrote this, American Politicians Bob Dole and Pat Buchanan were furiously attacking each other as they battle for the Republican presidential nomination. Obviously, this would have been perfect for the day after one of their debates.

But remember, I didn't get this idea by looking for political themes. Here is the original inspiration (from previous article)'

"A Message from the Editor talks about TV GUIDE's 'fresh new look and exciting new features.'"

So I found a highly topical feature by reading something as meaningless as TV GUIDE.

How to use it?

Well, one of the ideas I jotted down on that list was:

"Simultaneous 'translation' of politician's speech"

This leads me to several possibilities:

#1: Play excerpts of each candidates speech, interrupting repeatedly to "translate" for the audience.

DOLE: "My opponent has absolutely NO experience as a public servant. How can he be qualified for the presidency?"

MY TRANSLATION: "The only two people in the world with enough experience for this job are me and George Burns. And Burns refuses to debate me on the issues!"

(NOTE: Obviously there has been a delay between the time and wrote this and now. For one thing, Dole has the nomination locked up. For another, George Burns passed away.

(How would I have handled this AFTER the death of Mr. Burns but BEFORE the victory of Mr. Dole? Here are two quick rewrites.)

Rewrite #1: "...me and George Burns. And Burns refuses to return my calls!"

(The joke here is that Dole doesn't realize Burns has died. But some hosts would be uncomfortable joking, even innocently, about Burns' death. So here's an alternate rewrite....)

Rewrite #2: "me and (OLDEST PERSON IN YOUR TOWN). And ( ) refuses to debate me on the issues!"

BUCHANAN: "I want to take us back to the America we knew in the 1950s...back when this country still held dearly to family values." (NOTE: This is an accurate paraphrase of something he has said in interviews.)

MY TRANSLATION: "You know, the 1950s: Negroes sitting in the back of the bus, constant fear of nuclear war, all the good jobs reserved for white males....The good old days!"

#2: After referring to last night's debate, I might say:

"And the debate was a church picnic compared to some of the commercials those guys are running! I was wondering what political commercials would sound like if they were forced to tell only the TRUTH and NOTHING BUT the truth....."



ANNOUNCER: The following is a paid political announcement.

CANDIDATE: Hello, I'm ED CANDIDATE. If you elect me President, I promise to do everything in my power to avoid being caught using the power of the Oval Office to funnel hundreds of millions of taxpayer dollars to my friends, cronies, and/or relatives....OR to harass and punish the 3,276 individuals against whom I have long nursed a grudge and whose names are on this list that I always carry with me.

I also promise to keep your faith by denying any involvement I might have in illegal activities abroad. Whether it's secret arm sales to belligerent countries or the simple sale of illicit drugs to finance assassinations of foreign leaders I don't like, in the unlikely event that evidence is brought against me I pledge to sustain your blind faith in me by denying everything and blaming it on the opposing political party.

In this election, you have a clear choice. You can vote me, or you can vote for that other guy. I sincerely hope that on Election Day you will vote for me, because I really, really want to be President.

Thank you.

ANNOUNCER: This announcement paid for by Oil Companies and Cigarette Manufacturers Who Honestly Believe That The Environment And Your Lungs Are Small Prices To Pay So That They Can Become Even Richer.


You see, the key is to realize that the connection between one of your "inspirations" and a topical item does NOT have to be an exact, obvious match. You need only to find or create a connection that will appear natural on-the-air.

Obviously, unused items are held over until your following show. But if you just take the time to LOOK for connections (to news items, local events, song titles), you'll quickly discover that your problem stops being "how do I use this stuff" and instead become "how will I find TIME to use all great stuff??"

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