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"HARD-ASS" DELIVERY REQUIRED FOR CLASSIC ROCK FORMAT?

QUESTION:

Since I've been in radio, I've always worked formats that require a "warm 'n' fuzzy" delivery. Two months ago, I switched to classic rock...and seem to be struggling a bit with the "hard-ass attitude" delivery. My PD says I need to toughen up and sound more hip and cool! How does one do that? Is it even necessary with today's listeners? Don't get me wrong...I'm certainly no "Mr. Rogers" on the air, but what little things do I need to focus on to complete this transition?

DAN REPLIES:

I don't think I can offer intelligent input here without having heard what you're doing on-air. I don't agree that one needs a "hard-ass attitude" to be a classic rock jock. And it's hard to sound "cooler" than you are. It *is* possible to increase your "hip" quotient by making sure you focus on content that accurately reflects your audiences interests, with a delivery that makes it clear you know what you're talking about.

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