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QUESTION FOR DAN O’DAY:

I recently attended your INTERNATIONAL RADIO CREATIVE & PRODUCTION SUMMIT and loved every minute of the proceedings. I've been working in Christian radio for a short time. It's not your typical DJ job, but I've found it to be a great radio starter job. How do I make the jump into mainstream radio when the day comes that I'm no longer working at (Station)?

DAN REPLIES:

Develop your reputation and contacts within the radio world at large. The Summit, for example, provided a good opportunity to make new friends and exchange business cards. Submit your work and/or articles to Radio And Production magazine. Volunteer to be on panels at radio conventions. Get yourself mentioned frequently in trade publications (e.g., Radio & Records); the "secrets" for doing that can be found in our RADIO SELF-PROMOTION: GUERILLA TACTICS FOR JOCKS & PDs audio seminar.

In other words, become a known commodity within our industry BEFORE you need to look for work.

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