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ADVENTURES IN BROADCASTING

The Promotion Director's School

presents....

CLIENT/STATION PARTNERSHIPS

by Doug Harris

WHAT RADIO STATIONS HAVE TO OFFER THEIR CLIENTS...

:60 commercial advertising

Live spots/endorsements

Recorded promotional announcements

Live promotional announcements

Sponsorships/Audio billboards

On-air appearances

Remote broadcasts/on premise events

Associations with air personalities

Image equity

"Esoteric Media"

- Web Sites

- Interactive Telephone Systems

- Newspapers/Newsletters

- Database Marketing

Wearables/Premiums

Trade Banks

Sweepstakes/Contest Prizes

Ancillary market relationships

Marketing Expertise

WHAT CLIENTS HAVE TO OFFER THEIR RADIO PARTNERS

Cash schedules

Vendor dollars

Promotional fees

Sweepstakes/Contest Prizes

Trade for goods/services

Consumer "cume"

"Real Estate"

Image Equity

Ancillary market relationships

Marketing expertise

@1997 by Doug Harris dough@creativeanimal.com

All Articles © 1997 - 2016 Dan O'Day. All Rights Reserved
www.danoday.com