ADVENTURES IN BROADCASTING The Promotion Director's School presents.... CLIENT/STATION PARTNERSHIPS by Doug Harris WHAT RADIO STATIONS HAVE TO OFFER THEIR CLIENTS... :60 commercial advertising Live spots/endorsements Recorded promotional announcements Live promotional announcements Sponsorships/Audio billboards On-air appearances Remote broadcasts/on premise events Associations with air personalities Image equity "Esoteric Media" - Web Sites - Interactive Telephone Systems - Newspapers/Newsletters - Database Marketing Wearables/Premiums Trade Banks Sweepstakes/Contest Prizes Ancillary market relationships Marketing Expertise WHAT CLIENTS HAVE TO OFFER THEIR RADIO PARTNERS Cash schedules Vendor dollars Promotional fees Sweepstakes/Contest Prizes Trade for goods/services Consumer "cume" "Real Estate" Image Equity Ancillary market relationships Marketing expertise @1997 by Doug Harris dough@creativeanimal.com