Dan O'Day's Radio & Voice Over Seminars
DEFINING YOUR STATIONíS U.L.P.
(Unique Listening Proposition)
by Dan O'Day

97-Minute Audio Seminar; Instant Download!

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here are more than 20,000 radio stations in the world...but only a
handful of differentiated formats. How do you keep your on-air
product fresh when your music and other features are familiar —
even predictable?

In this groundbreaking workshop, Dan O'Day will start you on the
road to unique, broad-based programming strategies designed to
make everything you do on your station fresh, original, and
compelling...by staking out your own "Unique Listening Proposition."

You'll actually get to eavesdrop on teams of PDs from around the
world as they apply this process.

You will learn:

  • O’Day’s Seven Steps To Phenomenal U.L.P.

  • Two unique ways to begin your listener phone calls

  • A unique way to end your listener phone calls

  • Techniques for driving home your brand name

  • Localization secrets for fringe listening areas

  • Promoting the station website effectively

  • Incredible use of sports trivia

  • An astonishing Dutch radio station promotion

  • Branding your contests to make them 100% your own

  • The secret of pre-production (Almost nobody does this. But you
    should.)

  • Listener Delegation

Download your mp3 copy right now for just $39.
(97-Minute Audio Seminar; Instant Download!)

Sampling of New Ideas You’ll Hear Created:

  • Unique "current events" reporting

  • Combining PSAs with contests (!)

  • A great new Hot AC promo

  • Lunchtime request show twist

  • Scaryoake

  • Original handling of "jock changeovers" on voice-tracked stations

Download your mp3 copy right now for just $39.
(97-Minute Audio Seminar; Instant Download!)

  • Oldies station using celebrity participants (never been done like this)

  • Oldies contest with sponsor — funny, original, exciting!

  • Brand-new oldies feature

  • Cutting edge rock lifestyle promo (May be too radical for the timid.)

  • Fresh twist for using show prep services

  • Creative use of news stories as TSL builders

Download your mp3 copy right now for just $39.
(97-Minute Audio Seminar; Instant Download!)

  • Innovative way to use listener "shouts"

  • A clever way to involve listeners on-air and to reduce clutter

  • Original way to make the station highly visible throughout the city
    every day

  • Increasing the connection between station and listeners by
    personalizing concert information

  • Diabolically clever way to report tabloid news (100% unique,
    never been done)

Download your mp3 copy right now for just $39.
(97-Minute Audio Seminar; Instant Download!)

  • Oldies contest with sponsor — funny, original, exciting!

  • Provocative way to label a daily "flashback" hour

  • Clever way to mention database members on-air

  • Unique positioning for reporting sports results

  • Using listeners to introduce new music — and to make it more
    quickly embraced by your audience

Download your mp3 copy right now for just $39.
(97-Minute Audio Seminar; Instant Download!)

Dan O'Day is radio’s premiere air talent and listener retention coach.

Download your mp3 copy right now for just $39.
(97-Minute Audio Seminar; Instant Download!)

© 2016 by Dan O'Day
www.danoday.com