CONTEXTUAL RADIO PROGRAMMING
by Dan O'Day
2-Hour Audio Seminar; Instant Download!
Personal message from Dan O'Day:
ave you noticed that your radio station faces more competition
than ever? Not just from other radio stations. You also compete with
the Internet, TV, iPods, DVDs, DV-Rs, cell phones — all vying for your audience's attention.
It’s no longer enough to play songs, provide information, and make a
lot of noise in the marketplace.
If you think you can win with “the best music mix” or “the best
Or “the most up-to-date information....”
Well, your competitors have access to the same music and
In the modern world of radio broadcasting, there is only one sure-fire
way to attract and keep a large, loyal audience.
With CONTEXTUAL RADIO PROGRAMMING.
This audio seminar will challenge the way you do just about
everything on your station.
It might make you uncomfortable, as you are forced to choose:
Do you want to continue to follow the radio herd, or do you want to
break away and become the leader of the pack?
Theory + Proof + Application
In CONTEXTUAL RADIO PROGRAMMING, I explain the
psychology that makes this form of radio so powerfully effective.
That’s the “theory.”
But like you, I’m a radio professional — not an academic in some
ivory tower. That’s why it’s important that I demonstrate to you —
from a variety of media and from “real life” itself — that the principles
I’m teaching you really do work.
That’s the “proof.”
Of course, the part you’ll be most interested in is:
“How can I incorporate these principles into my station’s (or
I won’t just teach you the theory & principles and convince you that
they work. I’ll show you how you can begin applying them
That’s the “application” part.
Here's Some Of What You'll Learn.
- The principle of “Time Expansion” as it applies to radio
- Television news vs. radio news
- How to harness your audience’s natural craving for “closure”
- Three ways to create a context
- The most powerful context
- Context and branding
- Context and relevance
- Context and impact
- Context and suspense
- Context and surprise
- The music context
- The news context
- Establishing a context with a name
- Music and forward momentum
- The single best way to create the listener sensation of “forward
- The folly of “reading the map”
- Why maintaining the listener’s interest is not enough
- The 100% wrong way to test for "forward momentum" in a
morning show. (You might already be paying your research
company to do this — even thought it can ruin the show!)
- What you always must do before giving information on-air
- The most powerful method of holding onto the listener’s attention
- How to let your listeners tell you exactly how to keep them
involved in your programming. (No, I'm not talking about "focus
groups," social media or audience surveys.)
- The amazingly simple, incredibly effective Suspense Formula
- The test that every news story you air must pass
- The way in which many stations unknowngly decrease
listenership with trivia contests
- Creating uniqueness with Artificial Context. (This concept alone
is worth the price of the seminar.)
- How to convert “no context” into an audience-attracting context
- Context and character
- Context and relationships.